About Away
Founded in 2015 in New York by Jen Rubio and Steph Korey after Rubio's luggage exploded at a Swiss airport. They disrupted premium luggage by going direct-to-consumer, eliminating the retailer markup, and publishing a travel magazine (Here) to create a media brand around the suitcase. The ejectable battery (built into the handle) was their first patent. Now $1.4B in valuation. Personalization available: 3 initials digital-printed on polycarbonate, or laser-engraved on aluminum.
Packaging: Clean, direct — matte cardboard box with Away wordmark. The suitcase arrives with a dust bag and instruction card. No unnecessary ceremony: the product is the experience.
Placement fit: urban, minimal, coastal, alpine. Objects from Away work in urban, minimal, coastal, alpine settings — a urban is where we place them most.
Away objects we place
8 objects from Away in the current catalog. Each is composed for the listing — we read the reservation the way a returning guest would, propose the right SKU for the space, and place it by hand before the guest arrives.
Objects from Away are available on request — write to hello@guestgesture.com to add a specific SKU to a gesture.
How we place Away
Away objects ship in their original packaging, placed at the relevant position in the space — bath counter, nightstand, kitchen, or mantel — the night before or morning of arrival. We include a handwritten card on Pineider stock. The placement fee is absorbed in the tier price: Threshold $80, Considered $140, Appointed $220.
To send a Away arrival gift to someone staying at a vacation rental, villa, inn, or private home: paste a reservation, or write to hello@guestgesture.com. We propose, you approve, we place it before they walk in.
Other houses in the Library
The GuestGesture catalog includes objects from Aesop, Byredo, Cire Trudon, Frette, Maison Francis Kurkdjian, Santa Maria Novella, Astier de Villatte, Officine Universelle Buly, Bernardaud, Smythson, Jonathan Adler, Society Limonta, and others. Browse the full Library →
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