About Byredo
Founded in Stockholm in 2006 by Ben Gorham, a former professional basketball player whose mother is Indian and father Canadian. He launched the brand without any perfume training, collaborating with master perfumers Jérôme Epinette and Olivia Giacobetti. The name is a contraction of 'By Redolence.' Now owned by EW Group (Spanish cosmetics conglomerate), acquired 2022. Every fragrance is anchored in an emotional memory or narrative, never in trend or demographic data.
Packaging: Stark black and white — matte black cap, white label with minimal serif type. The candle vessels are cylindrical white glass. Restraint is the whole aesthetic: it signals luxury by refusing decoration.
Placement fit: minimal, urban, coastal, alpine. Objects from Byredo work in minimal, urban, coastal, alpine settings — a minimal is where we place them most.
Byredo objects we place
12 objects from Byredo in the current catalog. Each is composed for the listing — we read the reservation the way a returning guest would, propose the right SKU for the space, and place it by hand before the guest arrives.
Objects from Byredo are available on request — write to hello@guestgesture.com to add a specific SKU to a gesture.
How we place Byredo
Byredo objects ship in their original packaging, placed at the relevant position in the space — bath counter, nightstand, kitchen, or mantel — the night before or morning of arrival. We include a handwritten card on Pineider stock. The placement fee is absorbed in the tier price: Threshold $80, Considered $140, Appointed $220.
To send a Byredo arrival gift to someone staying at a vacation rental, villa, inn, or private home: paste a reservation, or write to hello@guestgesture.com. We propose, you approve, we place it before they walk in.
Other houses in the Library
The GuestGesture catalog includes objects from Aesop, Byredo, Cire Trudon, Frette, Maison Francis Kurkdjian, Santa Maria Novella, Astier de Villatte, Officine Universelle Buly, Bernardaud, Smythson, Jonathan Adler, Society Limonta, and others. Browse the full Library →
← The full Library · Begin a gesture →
hello@guestgesture.com