About Ouai
Founded in 2015 by celebrity hairstylist Jen Atkin, the woman behind the Kardashian-Jenner family's hair, Gigi Hadid, and Gwen Stefani. 'OUAI' is the French slang for 'yeah' — the brand's attitude is effortless LA cool, not aspirational perfection. Acquired by P&G in 2021 while retaining Jen Atkin as creative director. Cruelty-free and vegan-certified. Known for the St. Barts, Melrose Place, and North Bondi fragrance families.
Packaging: White minimalist bottles with sans-serif type — looks pharmaceutical-clean, shoots beautifully on white tile. North Bondi line has a coastal blue tint. The fragrance bottles are perfume-worthy.
Placement fit: coastal, minimal, urban. Objects from Ouai work in coastal, minimal, urban settings — a coastal is where we place them most.
Ouai objects we place
12 objects from Ouai in the current catalog. Each is composed for the listing — we read the reservation the way a returning guest would, propose the right SKU for the space, and place it by hand before the guest arrives.
Objects from Ouai are available on request — write to hello@guestgesture.com to add a specific SKU to a gesture.
How we place Ouai
Ouai objects ship in their original packaging, placed at the relevant position in the space — bath counter, nightstand, kitchen, or mantel — the night before or morning of arrival. We include a handwritten card on Pineider stock. The placement fee is absorbed in the tier price: Threshold $80, Considered $140, Appointed $220.
To send a Ouai arrival gift to someone staying at a vacation rental, villa, inn, or private home: paste a reservation, or write to hello@guestgesture.com. We propose, you approve, we place it before they walk in.
Other houses in the Library
The GuestGesture catalog includes objects from Aesop, Byredo, Cire Trudon, Frette, Maison Francis Kurkdjian, Santa Maria Novella, Astier de Villatte, Officine Universelle Buly, Bernardaud, Smythson, Jonathan Adler, Society Limonta, and others. Browse the full Library →
← The full Library · Begin a gesture →
hello@guestgesture.com